The Problem: Truax Leather Co. does great leather work and has done some work for big names in the music industry, but not enough people are aware of this.

So, we created an ad to show people as much as we can to entice them into checking out Truax Leather Co.

Knowing that Truax Leather Company’s main target audience is guitar-playing musicians, we focused on positioning Truax Leather Co. products as another way for their client to express themselves in their art. We took the modern trend towards artificial intelligence to juxtapose Truax Leather Co. as a rebellion against that by doing old school, hand made, custom leather products.