Truax Leather Co.

The Problem:

Truax Leather Co. does great leather work and has done some work for big names in the music industry, but not enough people are aware of this.

The Solution:

Knowing that Truax Leather Company’s main target audience is guitar-playing musicians, we focused on positioning Truax Leather Co. products as another way for their client to express themselves in their art. We took the modern trend towards artificial intelligence to juxtapose Truax Leather Co. as a rebellion against that by doing old school, hand made, custom leather products.